Miro
7.2Innovation Workspace where retros happen on the same canvas as discovery and planning
Miro is the dominant online whiteboard, now sold as an AI Innovation Workspace. It pairs an infinite canvas with a 7,000+ template library (300+ retro formats among them), AI clustering by sentiment/keyword/author, Engage live polls and word clouds (included with Business since June 2026), Blueprints for reusable multi-board workflows, real-time and async collaboration, and a 250+ app marketplace with first-party two-way card sync to Jira, Azure DevOps, Asana, Linear and ClickUp. An official MCP server runs on every plan under per-tier daily call quotas.
Full review →
Mural
6.6Visual collaboration whiteboard with a mature facilitation toolkit and AI-assisted sessions
Mural is a long-established visual collaboration platform — an infinite canvas with sticky notes, anonymous voting, timers, Private Mode, 250+ workshop templates (eight of them retro-specific), Mural AI (cluster, summarise, mind-map, Classify by emotional tone), and a Facilitation Superpowers toolkit (Outline, Timer, Voting, Private Mode, Summon, Celebrate) refined for over a decade. Best-in-class enterprise posture: SSO/SAML with multi-IdP support, SCIM, BYOK, SOC 2 Type 2, ISO 27001 and ISO 42001, GDPR and US/EU/Australia data residency.
Full review →Summary
Miro scores 7.2 overall and is best for large product, design and engineering orgs that already run discovery, planning and retros on one canvas and want AI clustering plus deep Jira/Azure DevOps/Asana sync. It offers a free tier.
Mural scores 6.6 overall and is best for workshop-heavy teams (design, product, agile coaching) that want a polished facilitation canvas with strong retro templates and enterprise-grade controls. It offers a free tier.
Miro leads on fun factor, AI & insights, integrations and open platform.
Across our eight scoring dimensions, Miro edges ahead with an overall score of 7.2. That said, the right pick depends on your team — see the dimension-by-dimension breakdown below.
Scores compared
| Detail | Miro | Mural |
|---|---|---|
| Category | Whiteboard | Whiteboard |
| Team size | Enterprise | Mid-market |
| Free tier | Yes | Yes |
| Free limit | 3 editable boards, full 7,000+ template library, 250+ app marketplace, 5 Talktracks, 100 MCP calls/day and a small AI allowance (10 credits/mo per the pricing page, 25 per the help centre); no timer, voting, private mode, private boards, guests, Blueprints, Jira Cards or high-res export | Unlimited murals but only the 3 most recently created stay editable (older go view-only); unlimited members and view-only visitors; no Mural AI or MCP |
| Starting price | $8/user/mo billed annually ($10 billed monthly) | $9.99/user/mo billed annually ($12/user/mo billed monthly) |
| Est. 3 teams × 8 people | $192/mo billed annually, $240/mo billed monthly (Starter, 24 seats) | $240/mo billed annually ($288/mo billed monthly) |
| Enterprise | Yes | Yes |
| Founded | 2011 | 2011 |
| HQ | Amsterdam, NL | San Francisco, US |
| Data residency | United States · European Union · Australia · JP | United States · European Union · Australia |
| Languages | 8 (English, Spanish, German, …) | 9 (English, Spanish, German, …) |
| Export formats | Image · PDF · CSV | Image · PDF · PowerPoint · HTML · CSV |
| Features | 47 | 43 |
| Integrations | 12 | 10 |
Feature & integration comparison
Side-by-side checklist across features, integrations and security. Hover a note for details.
| Capability | Miro | Mural |
|---|---|---|
| Features | ||
| Custom templates | ✓ | ✓ |
| Anonymous input | ✓note | ✓note |
| Health Checks | — | — |
| Action tracking | ✓note | ✓note |
| Async mode | ✓ | ✓ |
| Whiteboard | ✓ | ✓ |
| Independent voting | ✓ | ✓ |
| Polling | ✓note | ✓note |
| Icebreaker games | — | — |
| Agile Estimations | ✓note | ✓note |
| Team Kudos | — | — |
| AI grouping/clustering | ✓ | ✓ |
| AI action items | ✓note | — |
| AI Summaries | ✓ | ✓ |
| Team Insights | — | — |
| In-meeting AI assistant | ✓note | ✓note |
| Action dashboard | — | — |
| Integrations | ||
| Asana | ✓note | ✓note |
| Azure DevOps | ✓note | ✓note |
| Basecamp | — | — |
| ClickUp | ✓note | — |
| Confluence | ✓ | ✓ |
| GitHub | ✓note | ✓note |
| GitLab | — | — |
| Jira | ✓note | ✓note |
| Linear | ✓note | ✓note |
| Microsoft Teams | ✓ | ✓ |
| Monday.com | ✓note | — |
| Notion | ✓note | ✓note |
| Shortcut | — | — |
| Slack | ✓ | ✓ |
| Trello | ✓note | ✓note |
| Security & Privacy | ||
| SOC 2 | ✓ | ✓ |
| GDPR | ✓ | ✓ |
| SSO / SAML | ✓note | ✓note |
| SCIM provisioning | ✓note | ✓note |
| ISO 27001 | ✓ | ✓ |
| On-premises | — | — |
| Public API | ✓ | ✓note |
| Webhooks | — | — |
| MCP server | ✓ | ✓note |
Miro — pros
- + Enormous template library (7,000+ board templates, 300+ retro formats) plus the Miroverse community gallery
- + AI clustering groups sticky notes by colour, tag, author, keyword and sentiment — real time saved on a 60-sticky board
- + First-party two-way card sync to Jira, Azure DevOps, Asana, Linear and ClickUp, so a sticky becomes tracked work in one click
- + <strong>Engage</strong> activities — live polls, word clouds, scales, ranking — are included with Business; participants join by QR code with no Miro account
- + Enterprise-grade SSO, SCIM, audit logs, SOC 2 Type II, ISO 27001:2022, ISO 42001 and US/EU/AU/Japan data residency; official MCP server on every plan
Miro — cons
- − Per-seat pricing: 24 people cost $192/mo on Starter billed annually ($240 monthly). Business — SSO, editing guests, Engage, Azure DevOps and Linear sync, full Sidekicks — is $480/mo annually ($600 monthly), and AI is credit-metered on every tier
- − Recent G2 reviewers' loudest complaint is billing, not the canvas: guests converted to paid licences and prorated mid-cycle seat charges
- − No health checks, mood tracking or longitudinal team pulse; Engage Scales reads the room once, it doesn't draw a trend line
- − No recurring retros, scheduling, action carryover, cross-team rollup or action dashboard — facilitators rebuild structure each sprint, and actions only persist as Jira/Azure DevOps/Linear cards
- − SCIM, audit logs, domain control and US/Australia/Japan data residency are Enterprise-only (EU hosting is the default on every plan), and Enterprise starts at 30 seats
Mural — pros
- + Mature facilitation toolkit — Outline, Timer, Voting, Private Mode, Summon, Celebrate — refined over 10+ years
- + Anonymous where it counts: votes hide who voted, and Private Mode can keep sticky authors hidden even after reveal
- + Best-in-class enterprise posture: SOC 2 Type 2, ISO 27001 and 42001, GDPR, SSO/SAML (multi-IdP), SCIM, BYOK, US/EU/Australia residency
- + Two-way work-item cards for Jira and Azure DevOps and, since September 2026, Linear issues and GitHub pull requests, all editable inside the mural
- + Five export formats (PDF, PNG, PPT, HTML bundle, CSV of stickies) — unusually broad for a canvas tool
Mural — cons
- − Per-seat pricing: a 24-person org pays ~$240/mo on the Team+ tier (annual), well above retro-native tools at that headcount
- − No health checks, mood tracking, recurring retros, action carryover or cross-team rollup — facilitators rebuild structure each sprint
- − AI (clustering, summary, sentiment Classify) helps inside a session but doesn't track trends across retros
- − SSO/SAML needs the $17.99/user/mo Business tier; SCIM, audit logs and data residency are Enterprise-only
- − The public API is still labelled beta and has no webhooks, and the MCP server is a public preview that needs the mural open in a browser tab
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